A Note
Storytelling, for me, is a blend of heart and craftsmanship. It’s about finding that delicate balance between the emotion in a narrative and the precision required to bring it to life. Every script, every scene, is a chance to delve into the human experience, to reflect on our realities, and to push the boundaries of imagination. Through my work, I aim to create worlds that are not only visually compelling but also emotionally authentic, offering viewers a space where they can see a part of themselves, or perhaps, escape into something entirely new.
In this journey, I’ve learned that storytelling isn’t just about the stories we tell, but about how we tell them—the details, the nuances, the subtle connections that make a narrative truly resonate. It’s a continuous process of learning, adapting, and refining, driven by a passion to connect with audiences on a deeper level.
Early Career: Foundations in Direction and Production Design (2017 – 2018)
The Viral Fever (TVF):
My journey began in 2017 with TVF, where I served as an Assistant Director on shows like “Bachelors” and “Recaps – Jizzy vs Vizzy.” These early experiences laid the foundation for my understanding of direction, allowing me to immerse myself in the dynamic world of filmmaking. This was my first job after I went out of college having a degree in TV direction and Screenplay writing.
Expanding Horizons with TVF, Girliyapa, and Screenpatti:
As I transitioned into the role of Assistant Art Director, I worked on a variety of projects across TVF, Girliyapa, and Screenpatti. Shows like “Baap ki Adalat,” “Raja Ravish Kumar,” and “Zeroes” offered me the chance to explore the creative process from a production design perspective, shaping the visual identities of these popular series.
The Family Man and Industry Recognition (2018)
Assistant Director for “The Family Man”:
In 2018, I took on the role of Assistant Director for Amazon Prime’s “The Family Man,” a show that would go on to win 6 OTT Filmfare awards. This project was a turning point in my career, reinforcing my passion for narrative-driven storytelling and giving me the opportunity to contribute to a critically acclaimed production.
Exploration in Commercials: Blending Creativity with Brand Narratives (2019 – Present)
Diving into Advertisements and Commercials:
With a growing interest in the intersection of storytelling and brand communication, I transitioned into the world of advertisements and commercials. As an Associate Director and Production Designer, I have worked on over 50 commercials for leading brands such as ICICI, Krafton, Lenskart, Apna, IFB, and Common Friend. These projects have allowed me to merge creative storytelling with brand narratives, crafting compelling visuals and messages that resonate with diverse audiences.
Recent Work: Expanding Horizons in OTT and Audio Shows (2020 – Present)
“Loop 1147” on Zee5 and Zee Café:
My recent work as an Associate Director and Production Designer for “Loop 1147” on Zee5 and Zee Café marks another significant chapter in my career. This project allowed me to blend narrative and visual storytelling on a larger platform, bringing together my skills in direction and production design to create a visually immersive experience.
Creative Role at Pocket FM:
For the past six months, I have been working as a creative at Pocket FM, focusing on national and international audio shows. I have written video scripts for audio shows like “Ek Ladki Ko Dekha To,” “Banda Yeh Badass Hai,” “Yakshini,” “Rudali,” and “Insta Millionaire.” This role has expanded my storytelling capabilities, allowing me to experiment with different formats and languages, and further refining my craft.
Future Aspirations
My journey in the entertainment industry has been defined by a passion for storytelling and a drive to push creative boundaries. As I continue to explore new opportunities, I remain committed to crafting narratives that resonate with audiences, whether through the lens of a camera or the written word. The future holds endless possibilities, and I am eager to see where my creative journey takes me next.